John Heller – DIRECTOR – PRODUCER
The Muldoon Advertising Agency in NYC called on John Heller to direct and shoot this *69 call back product introductory commercial. The dog only had one shot at getting the roast. And he did.
Working with pets and visual gags is a challenge, that’s why they call it special effects. On the SNET shoot we had three roasts and one dog. You don’t know patience until you have worked with a dog and a roast. Even our highly trained dog Senior Spot struggled with not eating the roast. After the tenth take the dog did take a small bite but we were able continue work by adjusting the angle of the roast. The other challenge was the size and weight on the roast. The roast had a special handle in bedded in the blind side so the dog would have something to grab onto.