John Heller – DIRECTOR • CAMERAMAN
Smirnoff used a New York agency to promote a more Euro feel for what had become a stale brand. Because of John Heller’s background shooting MTV music video he got the call. Black and white grainy images shot on film with a variety of close up shots to not reveal how few people were actually in the club was a great combination for a successful online video promotion. Restaurants,bars,clubs,cafes and generally cools spots need online video ads for newcomers and old to get the atmosphere and style of their business.